Apple's Siri AI Won't Be Available in the EU at Launch
- Apple announced its new Siri, powered by Apple Intelligence, will debut later this year, but confirmed a release delay for European Union users due to the region's strict Digital Markets Act.
- The Digital Markets Act prevents immediate global rollout of the assistant; while European Union customers cannot access Siri on mobile devices, Apple noted that Mac and Apple Watch users remain unaffected by the restrictions.
- Starting today, Apple is enabling software developers to test the new Siri through developer releases, while the assistant integrates across the ecosystem including Apple Watch, Vision Pro, CarPlay, and AirPods.
- European Union users previously faced similar delays when Apple Intelligence launched in 2024, gaining access only in March 2025; Apple also indicated it must resolve regulatory issues in China before deploying Siri there.
- Apple officials expressed hope to eventually bring Siri to the European Union and stated they will continue engaging with regulators on a path forward, with beta availability scheduled for later this year.
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Why will Siri AI be available on some Apple devices and not others? The decision creates a striking situation in Europe: the Mac, Apple Watch, and Vision Pro will have the new feature, but the iPhone and iPad will have to wait.
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