US EditionSinclair’s Tennis Channel Celebrates Sponsorship Pact | Radio & Television Business Report
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Sinclair’s Tennis Channel Celebrates Sponsorship Pact | Radio & Television Business Report
Sinclair-owned MVPD-distributed offering Tennis Channel is cheering after finalizing what it calls a “first-of-its-kind” partnership with the ATP, WTA, and participating U.S. based tennis tournaments. “The agreement creates a seamless solution for brands to engage with tennis fans wherever audiences consume the sport, including onsite, on-air and online, allowing for a continued brand narrative across the season,” Sinclair says. What does this m…
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