Simmod Launches New Lens Brand APSARA With Two Flagship LUMIERE and PRESTIGE Lines

Simmod Launches New Lens Brand APSARA With Two Flagship LUMIERE and PRESTIGE Lines

As if the high-end cinema lens marketplace needed any more competition, Simmod Lens has launched its own lens manufacturing brand that aims to bring even more options to filmmakers and professional cinematographers.Launched under the new brand APSARA, the company is kicking things off by introducing two new cinema lens series with the APSARA LUMIERE and APSARA PRESTIGE lines. Let’s take a look at these new lens lines and explore what they’ll hav…

Simmod Enters the Lens Market - Introducing APSARA LUMIERE & PRESTIGE Lines

APSARA, the new lens brand from Ron Sim of Simmod, has launched two distinct lens series: the LUMIERE and PRESTIGE lines. With the cinema lens market experiencing unprecedented growth, we want to take a closer look at what these new offerings bring to the increasingly competitive lens market. Simmod Lens was established in 2018 by cinematographer Ron Sim (CSC) with a focus on providing high-quality lens modification solutions for cinema and vide…