Silken Hoteles has taken a new step in its growth strategy with the acquisition of the Silken Platja d’Aro hotel, until now owned by TQ-MR Family and managed by the chain, and with the launch of an investment plan of more than 12 million euros for the modernization and repositioning of several of its establishments. The operation on Platja d’Aro’s asset, formalized in March, reinforces the presence of the chain in the holiday segment and consoli…
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Silken Hoteles has taken a new step in its growth strategy with the acquisition of the Silken Platja d’Aro hotel, until now owned by TQ-MR Family and managed by the chain, and with the launch of an investment plan of more than 12 million euros for the modernization and repositioning of several of its establishments. The operation on Platja d’Aro’s asset, formalized in March, reinforces the presence of the chain in the holiday segment and consoli…