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Signs in Rudely Named Street Fixed with Concrete to Stop Tourists Stealing Them
Residents say the street is a local attraction, while 65% of drivers are put off by funny place names, Asda found.
Malvern Hills District Council in Upton upon Severn concreted Minge Lane road signs in place this month to stop tourists from stealing them. Deputy leader Jeremy Owenson confirmed the measure after signs were regularly pinched by amused visitors.
Minge Lane ranked among the UK's rudest street names in a recent Asda Money survey, recognized by 32% of respondents. The list also featured Sluts Hole Lane in Norfolk and The Knob in Northamptonshire.
Despite the thefts, residents remain 'very proud' of the name, Mayor Owenson said. Locals host an informal summer festival featuring bands and fancy dress to celebrate the street identity.
Similar disputes occurred in Rowley Regis, where residents petitioned Sandwell Council to rename Bell End in 2018. A rival campaign titled 'Leave the Historic Name of Bell End Alone!' attracted more than 4,800 supporters, and the name remained unchanged.
Asda Car Insurance tested 'modesty' curtains on distracting road signs to improve driver safety. A survey found 65% of drivers were distracted by funny names, with 60% missing turns and one in three nearly causing accidents.