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NEW SHUTTLE CONNECTS VISITORS TO NORTH SHORE BUSINESSES STILL FEELING THE ECONOMIC IMPACT OF MARCH STORMS
The 90-day pilot aims to lift traffic to North Shore shops and restaurants as visitor spending there fell 55.6%, officials said.
On Monday, the Hawaiian Council and partners launched North Shore Huakai, a 90-day shuttle service transporting visitors from Waikiki and Olina to Haleiwa and Waialua for $5 to revive local businesses.
Data prepared for the Hawaii Tourism Authority show visitor spending on the North Shore plunged 55.6% during the March Kona Low storms, compared to a 42.7% drop in Waikiki.
The Hawaiian Council is covering the majority of the pilot's $200,000 budget; riders receive a North Shore Passport requiring proof of purchase from participating businesses to board the return shuttle.
This partnership signals a shift from 2021 turbulence when procurement missteps pitted Hawaii Visitors and the Convention Bureau against each other, though both now operate under a dual-track structure awarded by the Hawaii Tourism Authority.
Aligning with the Hawaii Tourism Authority's Destination Management Action Plan, the initiative addresses North Shore congestion on Oahu by introducing shuttle systems and traffic management tools for ongoing recovery.