US EditionShower Power: Amazon Heads Back to College … in a Towel
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Shower Power: Amazon Heads Back to College … in a Towel
The parade of guys wearing towels continues in adland. Earlier this week, Axe’s sudsy apartment dweller dealt with a disturbingly sexy water shut-off. Now, a college-themed push from Amazon features a dorm dude who’s headed for … the lavatory of horrors: Such a suitably suspenseful soundtrack. Amazon sells earplugs, right? The effort resembles Apple’s recent higher-ed initiative. Both employ dark humor and feel vaguely disturbing, but provide n…
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