Hatch chile season, the short summer window for fresh chiles grown only in New Mexico’s Hatch Valley, is about to begin. Hatch chile sales grew more than 22 percent year over year in 2025, according to Circana retail sales data cited by Frieda’s Branded Produce. Frieda’s will ship its first fresh Hatch chiles of the season to retailers across North America the week of July 13. The company said seasonal in-and-out items like Hatch chiles create e…
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