San Francisco Firm Buys 19-Story Sterling Plaza in Preston Center, Plans Further Upgrades

San Francisco firm buys 19-story Sterling Plaza in Preston Center, plans further upgrades

A San Francisco-based real estate firm is doubling down on Dallas, nabbing a prestigious office property despite nationwide market uncertainties. The property was last renovated in 2023, and its new owner says it plans to build on this momentum by enhancing the lobby and outdoor areas and creating a hospitality-driven experience.

Shorenstein Acquires Sterling Plaza in Prestigious Preston Center Submarket of Dallas

/PRNewswire/ -- Shorenstein Investment Advisers ("Shorenstein" or the "Company"), an owner and operator of high-quality office, residential, and mixed-use...

Shorenstein Acquires 19-Story Sterling Plaza Office Building in North Dallas

DALLAS — San Francisco-based investment firm Shorenstein Investment Advisers has acquired Sterling Plaza, a 19-story, 320,000-square-foot office building located in the Preston Center submarket of North Dallas. The freshly renovated property was 89 percent leased at the time of sale and offers amenities such as a conference center, fitness facility and a tenant lounge. Shorenstein plans to implement additional capital improvements to the lobby, …