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Shoppers slam ‘ridiculous’ yellow sticker discounts at Sainsbury’s and Tesco

Customers say discounts of just 25p on fruit nearing its best-before date are too small, with a Facebook discussion drawing 1.2 million members.

  • Shoppers recently criticized Sainsbury's and Tesco for offering minimal price reductions on fresh food nearing its best before date, with some calling a 25p discount on raspberries "ridiculous."
  • A post in the Bargain Lovers Facebook group, which has 1.2 million members, sparked the debate, with users arguing that food approaching expiration should be discounted more substantially.
  • Complaints extend beyond produce, with customers claiming similar reductions affect various product categories; one user noted, "Tesco the same especially the finest stuff."
  • Other shoppers defended the practice, noting items are reduced further on the actual expiration day or collected by charity organizations if they remain unsold.
  • Newsquest has contacted both Sainsbury's and Tesco for comment as the debate continues regarding standard markdown policies for near-date items.
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halesowennews.co.ukhalesowennews.co.uk
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Shoppers slam ‘ridiculous’ yellow sticker discounts at Sainsbury’s and Tesco

Shoppers are not happy with small reductions in prices on fresh food at the likes of Sainsbury's and Tesco.

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Worcester News broke the news in Worcester, United Kingdom on Wednesday, April 1, 2026.
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