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Holiday Shoppers Split on Spending as Retailers Double Down on Incentives
Shoppers plan to use artificial intelligence and increase deal hunting as 64% expect more time searching for discounts amid tariff-driven price concerns, surveys show.
- Rakuten's survey found 28% of holiday shoppers plan to spend less while 26% plan to spend more, with nearly half saying rising expenses will affect their plans; Wendy Bergh said, `Consumers are navigating a volatile economy and increased financial stress this holiday season.`
- ICSC data show 71% of consumers plan to shop more selectively due to tariff price concerns, while KPMG found eight in 10 shoppers expect tariffs to raise prices.
- Deal-Seeking behavior shows 64% of shoppers plan more deal searches and 67% expect more store trips, while 75% value stacking retail incentives and 26% won't buy without stacked deals.
- Retailers are ramping up incentives by offering 50% free shipping and returns, 49% prioritizing loyalty, and 44% increasing rewards while 83% expect to meet Q4 sales goals after strong Q4 2024 results.
- Consumer trends suggest roughly two in five shoppers use AI, with 56% of Gen Zers and 62% of millennials, while households with children plan to spend nearly twice as much, according to surveys.
Insights by Ground AI
16 Articles
16 Articles
Coverage Details
Total News Sources16
Leaning Left2Leaning Right0Center6Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 25%
C 75%
Factuality
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