Shock report reveals Gen Zers and Millennials dislike AI ads more than ever — as executives double down

Shock report reveals Gen Zers and Millennials dislike AI ads more than ever — as executives double down

Awareness of the long-standing generalized anti-AI sentiment has turned a corner, as according to an advertising insider report, consumers, particularly the all-important younger cohorts, are so strongly biased against the use of AI that it’s threatening the proverbial bottom line.The Interactive Advertising Bureau, which, according to its website, “empowers the media and marketing industries to thrive in the digital economy,” released a report …