Ambani's Reliance brings Shein back to India
11 Articles
11 Articles
Ambani's Reliance brings Shein back to India
Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle. Reliance, owned by billionaire Mukesh Ambani, launched the app on Saturday morning, said a person with direct knowledge of Reliance's launch plans. The firm did not announce the launch. Neither parent Reliance Industries nor Shein …
Shein Returns to India with Mukesh and Isha Ambani's Backing
Nearly five years after the fast-fashion giant's app was blocked in India due to rising diplomatic tensions between India and its neighbour, China, Isha and Mukesh Ambani's Reliance Retail has successfully reintroduced Shein in India. Shein has returned to one of Asia's biggest retail markets with the recently released Shein India Fast Fashion app, which was created under a license agreement with Reliance. Reliance's control over operations and …
Shein makes much-anticipated return to Indian market
Reliance Retail’s latest move—bringing Shein back to India through a dedicated app—signals a strategic recalibration in India’s competitive fashion e-commerce landscape. Nearly five years after Shein was banned over data security concerns, the brand is re-entering the market under Reliance’s wing, ensuring all its products are designed and manufactured locally to comply with regulatory requirements. After the crackdown on Chinese apps, Shein lef…
Shein Makes a Fashionable Comeback in India with Strategic Reliance Retail Partnership
Shein, the Chinese fashion behemoth, has re-entered the Indian market after a five-year hiatus. The company was previously banned by Delhi due to data security concerns amidst geopolitical tensions. With its app re-launched on Friday night, Shein has already captured the attention of over 10,000 users who have downloaded it. This comeback is anchored by a strategic partnership with Reliance Retail, which sees Shein operating under stringent cond…
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