US EditionShein Faces 150-Mn-Euro Fine in France
FRANCE, JUL 11 – France's data regulator CNIL proposes a €150 million fine on Shein for unauthorized tracking of users with cookies despite refusals, citing negligence in consent compliance.
- Shein, a company founded in China, is facing a potential fine of 150 million euros from French authorities due to inadequate user consent procedures for online tracking as of July 10, 2025.
- This follows a 2023 CNIL inspection which found Shein continued to track users who refused cookies and used a confusing consent method required by European law.
- Last week, Shein was hit with a record €40 million fine by French authorities responsible for competition and fraud, due to misleading customers about its pricing promotions and environmental claims.
- The CNIL called Shein's behavior negligent despite its capacity to comply, while Shein stated it has actively worked with the regulator since August 2023 and called the fine disproportionate.
- The outcome remains pending as French authorities prepare a final decision on the 150-million-euro fine, which could significantly impact Shein's compliance obligations in Europe.
12 Articles
12 Articles
Shein is once again targeted by the French justice system. On Friday 11 July, the National Commission on Informatics and Freedoms demanded a fine of 150 million euros for breaches related to user consent to cookies. The Chinese giant of fast fashion is accumulating the charges.
SHEIN hit with fresh US $ 175 million fine in France after earlier US $ 46 million penalty
SHEIN is again under regulatory scrutiny in France, with the nation’s data watchdog, the Commission nationale de l’informatique et des libertés (Cnil), proposing a US $175 million penalty for the Chinese fast-fashion behemoth for several offenses connected to online tracking behaviour. The threatened penalty, which the group announced Thursday, follows an investigation that uncovered SHEIN […] The post SHEIN hit with fresh US $ 175 million fine …
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