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She Built a $56M Sauce Company with a Used Blender and a Folding Table
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She Built a $56M Sauce Company with a Used Blender and a Folding Table
I’ll be honest, I didn’t think an almond dip would be the most interesting business story I’d write this year. But here we are. Starr Edwards first started Bitchin’ Sauce in 2010 selling at a farmers market in San Diego, and the base recipe was almost comically simple: almonds, lemon, garlic, nutritional yeast, soy sauce, oil. No preservatives, no gums, none of the common big-brand stuff that makes manufacturing easier. She was handing tubs to s…
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