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Sharks owner Marco Masotti: Our badge is evolving, our DNA is not

The rebrand keeps the club’s black-and-white colours while launching a broader transformation plan that includes new kits, retail and digital experiences.

Summary by IOL
Sharks owner Marco Masotti has penned an open letter to supporters explaining the thinking behind the club's landmark rebrand.

3 Articles

The South AfricanThe South African
Lean Left

Sharks get a new name

The Sharks have unveiled a new identity as the Durban-based franchise celebrates 30 years of professional rugby while looking to the future with a refreshed brand.

·Cape Town, South Africa
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IOLIOL
Center

Sharks owner Marco Masotti: Our badge is evolving, our DNA is not

Sharks owner Marco Masotti has penned an open letter to supporters explaining the thinking behind the club's landmark rebrand.

·Cape Town, South Africa
Read Full Article
Planet RugbyPlanet Rugby

Sharks unveil bold rebranding and name change: 'Evolution does not replace that history'

The Sharks have unveiled their rebranding ahead of the 2026/27 United Rugby Championship and their clash with the All Blacks.

·Dunedin, New Zealand
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Bias Distribution

  • 50% of the sources lean Left, 50% of the sources are Center
50% Center

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IOL broke the news in Cape Town, South Africa on Thursday, August 6, 2026.
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