"Shanghai Summer": A Living Case of a Next-Generation Consumer Hub - PressReach

Breaking Borders, Building Bridges: How "Shanghai Summer" Is Redefining Global Consumption

SHANGHAI, April 19, 2025 /PRNewswire/ — Summer consumer campaigns have long been a key engine for economic growth. Now, Shanghai is stepping into the global spotlight with a bold “urban consumption experiment.” On 18 April, the 2025 “Shanghai Summer” International Consumption Season was officially launched at Xujiahui Centre, unveiling innovative concepts such as “240-Hour Products” and City Customised Events, aiming to redefine the summer exper…

"Shanghai Summer": A Living Case of a Next-Generation Consumer Hub - PressReach

SHANGHAI, April 19, 2025 /PRNewswire/ — The 2025 “Shanghai Summer” International Consumption Season Global Launch took place on April 18. This year’s campaign is scheduled from early July to the second weekend of October, covering the entire summer period. Centered around the “240-Hour Products” and “City Customized Events,” the program aims to showcase Shanghai’s consumer appeal as an efficient, international metropolis. With a focus on “divers…

SHANGHAI, April 19, 2025 /PRNewswire/ -- The 2025 "Shanghai Summer" International Consumer Season was officially launched on April 18 at Xujiahui Center. With new features such as "240-Hour Products" and "Customized Events of…

“Shanghai Summer”: A Living Case of a Next-Generation Consumer Hub

SHANGHAI, April 19, 2025 /PRNewswire/ — The 2025 “Shanghai Summer” International Consumption Season Global Launch took place on April 18. This year’s campaign is scheduled from early July to the second weekend of October, covering the entire summer period. Centered around the “240-Hour Products” and “City Customized Events,” the program aims to showcase Shanghai’s consumer appeal […]