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Subway® Returns to the Fairway with Happy Gilmore Meal and Collectible Cups

  • Netflix and Subway teamed up for the upcoming Happy Gilmore 2 comedy sequel premiering on July 25, 2025, on Netflix.
  • This partnership builds on Subway's presence in the original 1996 Happy Gilmore movie and Netflix's strategy to expand brand integrations organically.
  • Starting July 10, Subway will offer a special Happy Gilmore-themed meal across the US and Canada, featuring four collectible cups and access to a unique digital experience called Subway's Happy Place.
  • Subway's Senior Vice President Cristina Wells stated that the partnership enhances the fan experience by delivering more enjoyment via an integrated platform, with total prize values surpassing $1 million.
  • The tie-in illustrates Netflix's push into advertising and sponsorships, signaling broader opportunities for brands to engage consumers through popular streaming content.
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ComicBook.com broke the news in on Tuesday, June 24, 2025.
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