Beauty Independent: Leading Beauty Marketers On The Limits Of Performance Marketing : The British Beauty Council

Beauty Independent: Leading Beauty Marketers On The Limits Of Performance Marketing : The British Beauty Council

This content is supplied by Beauty Independent, a digital publication dedicated to pioneering entrepreneurs pushing the beauty industry to new heights. You can find out more about the platform here.  For beauty marketers, the struggle of figuring out when to push short-term results or focus on long-term brand building is real.  “Sometimes one of the things that you’ll want to do might not have the best ROI,” said Anncy Rowe, CMO of StriVectin, d…

Sephora’s Marketing Strategy: What Sets the Beauty Giant Apart in 2025

Sephora’s marketing strategy is a masterclass in how to build a brand presence that’s both trendsetting and trusted. It’s no coincidence that when you think of beauty retail royalty, Sephora is one of the first names that comes to mind. With over 2,700 stores in 35 countries worldwide and a social following in the tens of millions, Sephora shows no signs of slowing down. In fact, last year, the brand saw record earnings, achieving double-digit g…