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Sephora Europe taps music star John Legend to front holiday campaign

LVMH-owned beauty retailer Sephora’s holiday campaign is here, with a new original song from multi-winning artist John Legend

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Mariah Carey may also legally own, at least in our head, the moment in which the Christmas season starts, but Sephora Europe for 2026 decided to change playlists. After working with Mariah to inaugurate last year's holidays, LVMH's beauty retailer chose John Legend as the protagonist of the new [...] L'articolo Sephora chooses John Legend for Christmas 2026: after Mariah Carey, the holiday campaign becomes more and more pop comes from Metropolit…

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cosmeticsbusiness.com broke the news on Monday, September 28, 2026.
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