US EditionSelling the Cure: The Surge of Direct-to-Consumer Drug Ads and the Medicalization of Everyday Life
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Selling the Cure: The Surge of Direct-to-Consumer Drug Ads and the Medicalization of Everyday Life
The most influential doctor in America might be your television. In the first quarter of 2025, direct-to-consumer (DTC) pharmaceutical advertising spending reached a historic peak, with a double-digit percentage increase over the same period last year, according to Kantar Media and IQVIA. The surge was driven primarily by the runaway popularity of GLP-1 receptor agonists—injectable medications originally approved for diabetes but now best known …
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