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Sell Smarter, Not Louder: Intuit Mailchimp Research Shows Smarter Marketing Strategies Increase Sales During Peak Holiday Shopping Season - CanadianSME Small Business Magazine
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Sell Smarter, Not Louder: Intuit Mailchimp Research Shows Smarter Marketing Strategies Increase Sales During Peak Holiday Shopping Season - CanadianSME Small Business Magazine
In Canada, personalized emails were associated with a 33% increase in average order value during peak season vs. non-personalized emails. Just over two-thirds (67.3%) of email orders during BFCM weekend came from repeat Canadian customers. Canadian Mailchimp customers added 18.3 million new email subscriptions during the Peak Season period. Emails that used generative AI saw
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