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2026 Online Holiday Spending Forecast To Hit Record $275 Billion, Up 6.7%

Adobe says discounts will lift Cyber Monday spending to $15 billion as holiday online sales rise despite weaker consumer sentiment.

Summary by Forbes
AI-driven traffic plus deal-seeking consumers are expected to add up to a strong holiday season for online sales this year.

8 Articles

Interfax.ruInterfax.ru
Lean Right

Adobe Projects Record Online Sales in November-December in the United States

Sales in the U.S. Internet shop during the winter season (November 1 to December 31) will increase to a record peak this year, projected by Adobe Inc.Adobe to increase sales to $275.1 billion during this period, an increase of 6.7 per cent over the previous year.

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ReutersReuters
Center

US holiday online sales to grow 6.7% as discounts attract shoppers ...

·London, United Kingdom
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ForbesForbes
Center

2026 Online Holiday Spending Forecast To Hit Record $275 Billion, Up 6.7%

AI-driven traffic plus deal-seeking consumers are expected to add up to a strong holiday season for online sales this year.

·Jersey City, United States
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BloombergBloomberg
Center

AI-Assisted Shopping to Rise 130% During Holidays, Adobe Says

What people buy online this holiday shopping season will be increasingly influenced by chatbots such as OpenAI’s ChatGPT, according to Adobe Inc.

·New York, United States
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AdweekAdweek
Center

Holiday Ecommerce Shopping to Hit $275 Billion Despite Consumer Strain, According to Adobe

AI and buy-now-pay later will grow while shoppers look for fun and value.

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CDR – Chain Drug ReviewCDR – Chain Drug Review

Adobe: U.S. holiday shopping season to hit record $275.1 billion online

Consumers are expected to take advantage of competitive deals this season (up to 30% off listed price) to stock up on essentials such as personal hygiene and household cleaning products.

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Adweek broke the news on Monday, September 28, 2026.
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