Sega Appears To Rule Out Using GenAI For All In-Game Creativity
7 Articles
7 Articles
SEGA adopts caution with generative AI in games, restricts game production to human teams and uses technology in corporate areas
In an interview with the Nikkei vehicle, SEGA's senior executive director and business vice-executive director, Tsuyoshi Saito, stated that the company is taking a very cautious approach when using artificial intelligence in game development. Earlier this year, the Japanese producer revealed the use of generative AI in the initial phase of research in the development of Crazy Taxi: World Tour, but ensured that the tool was not used for the actua…
SEGA reportedly taking a ‘very cautious’ stance when it comes to using AI for game development
Despite comments to the contrary in the past, Sega’s senior executive officer/deputy chief business officer Tsuyoshi Saito has stated the company is currently being “very cautious” about how it incorporates AI into game development. In a rather massive interview with Nikkei about all facets of Sega’s business, Saito touched on... The post SEGA reportedly taking a ‘very cautious’ stance when it comes to using AI for game development appeared fir…
After Crazy Taxi's AI Drama, SEGA Says It's Being 'Very Cautious' About Using the Tech
Won't be used for creative aspects.Generative AI continues to be a controversial topic in many fields, and although it may have its uses, many stand against its use in creative endeavours — and that's pretty much how publisher SEGA sees it.The Japanese company stated its stance on AI in an interview with Nikkei, essentially saying it does use the technology within the business, but is playing it safe regarding game development.Read the full arti…
Sega won't "entrust the creative aspect of games to AI," but is using tech to "improve efficiency" in other departments
Senior executive officer and deputy chief business officer Tsuyoshi Saito said Sega is "very cautious" about how it implements generative AI during development
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