As the FIFA World Cup continues captivating fans, Coca-Cola is bringing celebs to the center pitch. For the first time in FIFA World Cup history, Coca-Cola is expanding the traditional coin toss by inviting athletes, entertainers, and changemakers to serve as official Coin Toss Assistants. A press release reports that Ciara, Issa Rae, Uzo Aduba, actress Carmen Villalobos, actor Cristo Fernández, and some select soccer stars are joining referees …