US EditionSeeing People Beyond Their Function – PRINT Magazine
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Seeing People Beyond Their Function – PRINT Magazine
Thinking holistically is easy to say, but hard to do, especially when designing strategies to change behavior within a specific role like patient, HCP, or caregiver. In this episode, hosts Sonika Garcia and Gabe Cummings unpack how they disrupt their own thinking to uncover culturally resonant insights and drive more impactful behavioral strategies. Welcome to Breaking the Code! Behavioral science is a cornerstone of modern marketing practice, b…
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