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Prime Day Again? Yes, Amazon's Prime Day Is Coming Back This October

Amazon's Prime Big Deal Days offers thousands of exclusive discounts primarily for Prime members, aiming to boost holiday sales and increase subscriber numbers, experts say.

  • Amazon will hold its Prime Big Deal Days 2025 sale on October 7 and 8 as a major two-day online event.
  • The event originated as a sale introduced in 2022 under a different name before being rebranded last year as Prime Big Deal Days.
  • Prime Big Deal Days offers deep discounts across tech, appliances, home goods, fashion, and Amazon devices like Kindles and Echo speakers.
  • Savings for Prime members can reach up to 40% and sale prices often match Black Friday and Cyber Monday discounts.
  • This sale boosts Prime subscriptions and lets members shop early for holidays, continuing Amazon's trend of staging major sales biannually.
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E! News broke the news in United States on Tuesday, September 16, 2025.
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