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SEC to rake in record $70M from NCAA Tournament

The Southeastern Conference will receive a $70 million payout from the NCAA Men's Basketball Tournament, held around March 29, 2025, due to their performance in the tournament.
The payout is based on the number of NCAA 'units' earned by the conference, with one unit awarded for each school that participates in the tournament, excluding the automatic qualifier.
The SEC sent a record 14 teams to the tournament, achieved a record 22 wins, and earned 35 units, with Auburn and Florida both advancing to the Final Four where they will play each other in San Antonio.
According to Sportico, one NCAA unit is worth approximately $2 million, and SEC associate commissioner of men's basketball Garth Glissman stated, "In the SEC, we believe the financial results follow the underlying work, and we remain laser focused on our work."
The SEC's performance shattered the previous record of 25 units held by the Atlantic Coast Conference in 2016, demonstrating the financial benefits and incentives for investing in men's basketball within the conference.

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Alabama Live

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Pacific Daily News

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