AI shockwaves rattle Alphabet: Apple’s search shift spurs $138bn selloff
- Apple Senior Vice President Eddy Cue revealed on May 10, 2025, that Google search traffic in Safari declined last month, causing Google's shares to fall 8% last week.
- This decline followed the rising popularity of AI-based search tools, prompting Apple to consider integrating AI engines like Perplexity into Safari despite its $20 billion revenue share with Google in 2022.
- Analysts reported Google lost nearly $150 billion in market value after Cue's disclosure, while Apple’s shares dropped about 1%, with ongoing talks involving Google, Apple, and AI rivals on search and assistant integration.
- A study from February 2025 revealed that 27% of users favor conversational AI tools such as ChatGPT, Perplexity AI, and Grok instead of conventional search engines, while Gartner forecasts that by 2026, one-third of online search queries could be managed by AI-driven assistants.
- This trend signals a fundamental shift in digital search that threatens Google's dominance on iPhones, pressuring both companies to adapt amid evolving user preferences for conversational AI platforms.
12 Articles
12 Articles
AI Threatens To Disrupt Search Giants, Nvidia Rival AMD's Market Position Strongest Ever And More: This Week In Artificial Intelligence - Apple (NASDAQ:AAPL), Advanced Micro Devices (NASDAQ:AMD)
As the weekend wraps up, we reflect on a week filled with intriguing developments in the tech and finance world. From the potential disruption of search engine giants to the call for AI education by leading CEOs, the week was anything but dull. Let's dive into the top stories that made headlines.
War in the tech industry: "The giants fight"
Google may be losing its place at the top of the tech pyramid. For the first time in 22 years, Google's search traffic on Apple devices is decreasing. - Before, people googled, now they ask Chat GPT, says Peter Mackhé, media expert at Sweden's advertisers.
Here's why I'm not too worried for Alphabet despite Apple's potential new AI-powered Safari search
This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated. Bad news for Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL). Consumer technology titan Apple (NASDAQ: AAPL) may soon be adding artificial intelligence (AI)-powered web-search tools like OpenAI and Perplexity to its mix of search platforms offered to users of Apple's Safari web browser. Given the threat this poses to Google's dominance of the glo…
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