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AI shockwaves rattle Alphabet: Apple’s search shift spurs $138bn selloff

  • Apple Senior Vice President Eddy Cue revealed on May 10, 2025, that Google search traffic in Safari declined last month, causing Google's shares to fall 8% last week.
  • This decline followed the rising popularity of AI-based search tools, prompting Apple to consider integrating AI engines like Perplexity into Safari despite its $20 billion revenue share with Google in 2022.
  • Analysts reported Google lost nearly $150 billion in market value after Cue's disclosure, while Apple’s shares dropped about 1%, with ongoing talks involving Google, Apple, and AI rivals on search and assistant integration.
  • A study from February 2025 revealed that 27% of users favor conversational AI tools such as ChatGPT, Perplexity AI, and Grok instead of conventional search engines, while Gartner forecasts that by 2026, one-third of online search queries could be managed by AI-driven assistants.
  • This trend signals a fundamental shift in digital search that threatens Google's dominance on iPhones, pressuring both companies to adapt amid evolving user preferences for conversational AI platforms.
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ResearchBuzz: Firehose | Individual posts from ResearchBuzz broke the news in on Saturday, May 10, 2025.
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