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Ninten-Haul! ‘Untouched’ Super Mario Bros Game Sells for Record $3 Million

The cartridge was found inside a Control Deck NES bundle and is now the most expensive video game ever sold, Heritage Auctions said.

  • A sealed copy of Nintendo's original Super Mario Bros. sold for $3 million, setting a record for the most expensive video game ever sold.
  • The rare game surfaced only a few months ago inside a sealed Control Deck NES console bundle, making its discovery a remarkable find.
  • Heritage Auctions identifies this specific item as the finest of three known copies, highlighting its exceptional status as a rare second-production unit.
  • The sale reflects the cartridge's profound significance in video game history, with Heritage Auctions' consignment director affirming the record price was entirely appropriate.
  • As the earliest confirmed sealed copy, Super Mario Bros. remains one of the most important video game cartridges in history, cementing collector demand.
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Ninten-haul! ‘Untouched’ Super Mario Bros game sells for record $3 million

The title surpassed the previous $1.56 million record set in a 2021 private sale.

·Cherokee County, United States
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On Friday a copy of the Super Mario Bros video game was sold to the NES console with the coveted shiny label seal, being the current video game copy most valued today.

·Portugal
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Wa-ho! A Super Mario Bros. has been sold – for almost 30 million. But the actors behind it have been accused of rigging auctions.

·Stockholm, Sweden
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A sealed copy of Super Mario Bros. gets the highest price ever paid for a video game at an auction.

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News extracted from HD Technology. Visit www.hd-tecnologia.com for the latest news. A NES game may look like an old piece of plastic, but for collecting it may be worth the same as a work of art. That just happened with a sealed copy of Super Mario Bros., which reached $3 million in an auction organized by Heritage Auctions. The price marks a new strong blow within the classic video game market. The copy was not alone nor appeared in any state. …

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A Super Mario Bros. cartridge, sealed since the 1980s, was auctioned for three million dollars by the American Heritage House, making it the most expensive video game in history.

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Aftonbladet broke the news in Stockholm, Sweden on Monday, June 15, 2026.
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