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Sealed Copy of Super Mario Bros. Becomes the Most Expensive Video Game Ever After $3 Million Sale

The pristine 1986 cartridge also came with an unopened launch edition NES Control Deck, Heritage Auctions said, and it topped the previous $2 million record.

  • On Friday, Heritage Auctions announced a Super Mario Bros. copy sold for $3 million, establishing the Nintendo title as the most expensive video game ever sold.
  • Heritage consignment director for video games Evan Masingill called the item 'the holy grail of video game collecting,' citing its remarkable discovery untouched for nearly 40 years.
  • Professional Sports Authenticator graded the item 9.6 A++, the best among three known sealed copies from the second production run. Others scored Video Game Authority 80 and Wata 9.4 A++.
  • The buyer received a launch edition NES Control Deck console bundled with the game. This surpasses the $2 million record from 2021 and a $9 million Superman comic sold in 2025.
  • Featuring a unique gloss sticker from early 1986, this copy originates from the game's second production run. It marks the first sealed copy ever to appear in public auction.
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For rare games from the early days of video game history, lunar prices are sometimes paid at auctions, but this rare specimen has now exceeded all previous records.

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It's the highest price for a vintage video game in history.

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IGN broke the news in United States on Sunday, June 14, 2026.
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