Screen Gems Shocker: Sony Brings in YouTube Exec Fede Goldenberg to Run Genre Label in Pivot to Digital Creators

Screen Gems Sets YouTube Executive To Run Genre Label

Sony Pictures Entertainment said Friday that it has tapped Fede Goldenberg, a veteran YouTube content partnership exec, as head of Screen Gems. He replaces Ashley Brucks, who had been President of Screen Gems since 2023. Sony said today that she will segue to a producing role on some upcoming Screen Gems projects, which were not named in today’s release announcing the exec shuffle. Goldenberg will report to Sanford Panitch, President of Sony P…

Sony Pictures Names YouTube’s Fede Goldenberg Head of Screen Gems as Label Pivots to Digital Creators

Ashley Brucks, president of the label since 2023, will transition to a producing role

Screen Gems Shocker: Sony Brings in YouTube Exec Fede Goldenberg to Run Genre Label in Pivot to Digital Creators

Current Screen Gems head Ashley Brucks exiting to a producing deal with the studio.

Sony Pictures hires YouTube's Fede Goldenberg to lead Screen Gems, a unit focused on genre films, as it seeks "digital-native storytellers" like Curry Barker (Borys Kit/The Hollywood Reporter)

Borys Kit / The Hollywood Reporter: Sony Pictures hires YouTube's Fede Goldenberg to lead Screen Gems, a unit focused on genre films, as it seeks “digital-native storytellers” like Curry Barker  —  Current head Ashley Brucks exiting to a producing deal with the studio. … Under the new creative strategy …