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Scotts Miracle-Gro Buys Naming Rights for Columbus Crew Stadium
The 20,585-seat stadium will be renamed ScottsMiracle-Gro Field in 2026 as part of a multiyear deal continuing SMG’s local sports and community partnerships.
- On Tuesday, the Crew and Scotts Miracle-Gro announced that the downtown Columbus stadium will be renamed ScottsMiracle-Gro Field starting in 2026, with the 20,585-capacity venue serving as the Crew’s home.
- With its headquarters in Marysville, SMG has worked with the Crew for over 15 years, and John Sass said, `In one way, shape or form, ScottsMiracle-Gro has been a part of this franchise since day one.`
- While terms were undisclosed, the clubs confirmed Legends Global negotiated for the Crew and Wasserman represented Scotts Miracle-Gro Company, which will supply Crew groundskeepers and support the Soccer in Schools program.
- Lower.com will remain a Proud Partner but cede naming rights, with signage updates expected before the 2026 season and the first game at ScottsMiracle-Gro Field on March 7, 2026.
- SMG’s move fits a larger sports-media strategy and builds on its presence with the Blue Jackets, Triple-A Clippers and PGA Tour’s Memorial Tournament, deepening ties with the Central Ohio community.
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Total News Sources12
Leaning Left1Leaning Right1Center6Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
13%
C 75%
12%
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