Pabst Brewing to Discontinue Historic Schlitz Beer After 177 Years
Pabst cited rising storage and shipping costs as it pauses the historic brand after Wisconsin Brewing Company brews the final batch.
- Pabst Brewing Co. confirmed Friday that Schlitz Premium is being placed "on hiatus," with Wisconsin Brewing Company set to brew the final batch of 80 barrels on May 23.
- Known as "the beer that made Milwaukee famous," Schlitz was once the nation's largest brewery before Anheuser-Busch overtook it in the late 1950s, tracing roots to 1849.
- Brewmaster Kirby Nelson will use archived brewing logs from 1948 to recreate the beer with "dignity and respect." "Things change, but Schlitz deserves better than just to be swept under the rug," Nelson told Milwaukee Magazine.
- Preorders for the final batch will begin May 23 on Wisconsin Brewing's website, with a limited release scheduled for June 27 and a celebration event at the brewery.
- Pabst head of brand strategy Zac Nadile said the brand is a "cherished part of our history and hopefully our future," indicating the company continually evaluates opportunities to revive beloved brands.
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The New York LedgerOne of America’s oldest beer brands discontinued after 177 years in US
One of America’s once-dominant beer brands is being discontinued after more than 175 years.Schlitz Premium, a beer brand that traces its roots to Milwaukee in the 1840s and was once among the largest breweries in the country, is being put "on hiatus," parent company Pabst Brewing Co. confirmed Friday after Wisconsin Brewing Company announced it would brew the brand’s final batch later this month."Unfortunately, we have seen continued increases i…
Last batch of historic beer being brewed after 177 years in business – UK Times
The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US A popular Wisconsin beer that was recently discontinued will be brewed one last time after being enjoyed by drinkers for 177 years. The final batch of Schlitz, marketed as “the beer that made Milwaukee famous,” will be brewed by Kirby Nelso…
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