Published • loading... • Updated
Schlitz Beer Production Ends After 175 Years
Wisconsin Brewing Company will make an 80-barrel final batch, and the limited release will go on sale June 27, officials said.
- Pabst Brewing Co. confirmed Friday that Schlitz Premium is being placed "on hiatus," with Wisconsin Brewing Company set to brew the final batch of 80 barrels on May 23.
- Known as "the beer that made Milwaukee famous," Schlitz was once the nation's largest brewery before Anheuser-Busch overtook it in the late 1950s, tracing roots to 1849.
- Brewmaster Kirby Nelson will use archived brewing logs from 1948 to recreate the beer with "dignity and respect." "Things change, but Schlitz deserves better than just to be swept under the rug," Nelson told Milwaukee Magazine.
- Preorders for the final batch will begin May 23 on Wisconsin Brewing's website, with a limited release scheduled for June 27 and a celebration event at the brewery.
- Pabst head of brand strategy Zac Nadile said the brand is a "cherished part of our history and hopefully our future," indicating the company continually evaluates opportunities to revive beloved brands.
Insights by Ground AI
Podcasts & Opinions
84 Articles
84 Articles
News & RecordReposted by 
Winston-Salem Journal
Winston-Salem JournalSchlitz beer, once produced in Winston-Salem, will be brewed for final time on Saturday
Schlitz beer was known for its slogan, as well as taste: "The beer that made Milwaukee famous."
·Cherokee County, United States
Read Full ArticleCoverage Details
Total News Sources84
Leaning Left7Leaning Right12Center52Last UpdatedBias Distribution73% Center
Bias Distribution
- 73% of the sources are Center
73% Center
C 73%
R 17%
Factuality
To view factuality data please Upgrade to Premium
