Schlitz Beer Production Ends After 175 Years
Wisconsin Brewing Company will make an 80-barrel final batch, and the limited release will go on sale June 27, officials said.
- Pabst Brewing Co. confirmed Friday that Schlitz Premium is being placed "on hiatus," with Wisconsin Brewing Company set to brew the final batch of 80 barrels on May 23.
- Known as "the beer that made Milwaukee famous," Schlitz was once the nation's largest brewery before Anheuser-Busch overtook it in the late 1950s, tracing roots to 1849.
- Brewmaster Kirby Nelson will use archived brewing logs from 1948 to recreate the beer with "dignity and respect." "Things change, but Schlitz deserves better than just to be swept under the rug," Nelson told Milwaukee Magazine.
- Preorders for the final batch will begin May 23 on Wisconsin Brewing's website, with a limited release scheduled for June 27 and a celebration event at the brewery.
- Pabst head of brand strategy Zac Nadile said the brand is a "cherished part of our history and hopefully our future," indicating the company continually evaluates opportunities to revive beloved brands.
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64 Articles
Pabst Pulls The Plug On Iconic Schlitz Beer After 177 Years Of Glory
The announcement that Schlitz Beer will cease production marks the end of a significant chapter in American brewing history. For 177 years, Schlitz has served as a staple in many households, particularly throughout the mid-20th century when it dominated the market. Its popularity surged in the 1970s, driven by an aggressive marketing campaign. Many Americans have fond memories of pouring a cold Schlitz while socializing with friends or celebrati…
THE END OF AN ERA: Pabst Brewing Company Ceasing Production of Schlitz Beer
Screencap of YouTube video. The Pabst Brewing Company has announced that it is ceasing production of Schlitz Beer, which has been an American institution for 177 years. If you were around in the 1970s, you know what a huge brand Schlitz was at the time. They undertook an aggressive advertising campaign, mostly on television and the brand grew by leaps and bounds. Millions of Americans drank Schlitz every single day. It’s sad to see the end of su…
American beer drinkers lament demise of iconic brand after 177 years as many cite 'mistake'
Schlitz beer, brewed since 1849, is being retired from store shelves as online reaction pours in. Pabst says increased costs to store and ship certain products led to the decision.
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