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Schiesser Wants to Be Younger – and Relies on Loungewear
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Schiesser wants to use his brand heritage to present herself more modernly. The German laundry manufacturer also relies on the trend to loungewearIt was not a bad timing when Sonja Balodis began to work as head of the laundry manufacturer Schiesser. Balodis' take office last March fell just in that year, in which the brand from Radolfzell on Lake Constance celebrated its 150th anniversary.The anniversary and the long history also play a central …
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