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Schiesser Wants to Attract a Younger Audience – and Is Focusing on Loungewear.
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Schiesser wants to leverage its brand heritage to present a more modern image. The German lingerie manufacturer is also tapping into the loungewear trend. The timing wasn't bad when Sonja Balodis took over as CEO of the lingerie manufacturer Schiesser. Balodis's appointment last March coincided with the year the Radolfzell-based brand on Lake Constance celebrated its 150th anniversary. The anniversary and the long history also play a central rol…
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