Schalke 04 Presents New Sleeve Sponsor

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Schalke 04 replaces the sleeve sponsor on the jersey. The new main partner was already on the Jersey of the Royal Blues in two games.

Xavi Bové

Factuality

Ownership

The sponsor you wear on your shirt says a lot about you. About how you position yourself, your target audience, and the problem you help solve. Having Bet365 isn't the same as having TikTok. The absence of a sponsor also communicates. Just like a shirt full of brands. In Brazil, the average is 5.7 brands per shirt. And our mind only remembers up to three. So, what's the best strategy to generate value with the shirt? Simple—but not easy—generate…