US EditionScarcity and social media fuelling Labubu hype, marketer says
3 Articles
3 Articles
They are not beautiful, but coveted: Labubus. The Chinese imagination currently dangles on many handbags of fashion-conscious owners. Especially the hype arrives also in Germany. Behind this is a Chinese company, which relies on a proven mesh.
The Labubu hype is a classic case of fetishization. Someone has even told Karl Marx that Labubus are cuddly. On her fluffy plastic fur body sits a round head with big eyes, rabbit ears and an incredible creepy teething grin. They are ugly and cute at the same time. Originally Hong Kong artist Kasing Lung designed them as helpful monsters for children's books.Now they are status pendants for handbags, which very many people can't resist, so they …
Scarcity and social media fuelling Labubu hype, marketer says
A marketing guru claims Labubu toys tap into the same brain wiring as poker machines, as the company behind them forecasts a nine-figure surge in profit. Words by Sarah Simpkins for The Courier Mail A marketing consultant says Labubus tap into the same brain wiring as pokies, as the toy manufacturer behind them has forecast its profit will more than quadruple. Pop Mart, the Chinese retailer behind the viral Labubu toys, has flagged it expects…
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