EXCLUSIVE Q&A: WPP Scangroup’s Wartime General, Miriam Kaggwa, on Her Game Plan to Return to Profitable Growth in a Fast and Furious Industry

Scangroup’s Miriam Kaggwa Launches Bold Recovery Strategy

Following Patricia Ithau’s exit, WPP Scangroup’s interim CEO Miriam Kaggwa is wasting no time reshaping East Africa’s largest marketing services firm with a bold, high-stakes strategy she compares to wartime command. In an interview with the CEO of Uganda, Kaggwa outlined a recovery blueprint that marks a decisive pivot from the legacy of ethical transformation [...] The post Scangroup’s Miriam Kaggwa Launches Bold Recovery Strategy appeared fir…

EXCLUSIVE Q&A: WPP Scangroup’s Wartime General, Miriam Kaggwa, on Her Game Plan to Return to Profitable Growth in a Fast and Furious Industry

Describing herself as a “wartime General”, Ugandan-born Kaggwa brings to the role a deep rooting in agency operations and finance having spent over two decades within global agency networks like... The post EXCLUSIVE Q&A: WPP Scangroup’s Wartime General, Miriam Kaggwa, on Her Game Plan to Return to Profitable Growth in a Fast and Furious Industry appeared first on CEO East Africa.