Vulnerable pet owners from across the country are sounding the alarm amid a rise in AI-generated fraud, with almost £1.3billion stolen by scammers in 2025.
Fraudsters are threatening owners of missing animals with the threat of killing their pets if they don't pay a ransom. They use AI-generated photos in their scams.
Pet owners searching for lost dogs or cats should beware of scammers using AI to create fake pet images and then impersonate those who found them, demanding money or threatening to kill them in exchange for their return.
A missing pet, followed by a frantic search, and then suddenly the news that the pet has been found. Sounds like a happy ending, and the story could be put to rest. But for some owners of missing pets in the UK, the real horror is just beginning.