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Savoy Launches a Massive Campaign to "Nourish the Imaginations"

Summary by Lyon Capitale
Exit les clichés. With its new brand Explore Savoie and an ambitious documentary series aiming to "strengthen the imagination of the destination and accelerate its desireability in the strategic period of climb in charge of winter bookings", the departmental tourism committee of Savoie wants to break the codes of tourist marketing. Objective: to show [...] L的 article Savoie launches a massive campaign to "nourish the imaginations" appeared first…
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Exit les clichés. With its new brand Explore Savoie and an ambitious documentary series aiming to "strengthen the imagination of the destination and accelerate its desireability in the strategic period of climb in charge of winter bookings", the departmental tourism committee of Savoie wants to break the codes of tourist marketing. Objective: to show [...] L的 article Savoie launches a massive campaign to "nourish the imaginations" appeared first…

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Lyon Capitale broke the news in on Thursday, October 30, 2025.
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