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Saudi Arabia wants a car industry, launches Ceer with two EVs

The Saudi-backed automaker says the first two models will start sales in 2027 and anchor a seven-vehicle lineup built with global partners.

  • Saudi Crown Prince and Prime Minister Mohammed bin Salman launched EXOBOT on Monday, the flagship electric sedan and SUV from CEER, Saudi Arabia's first homegrown automotive brand.
  • The Public Investment Fund launched CEER in 2022 to develop the national industrial ecosystem, with vehicles produced at the CEER Manufacturing Complex, the largest automotive production facility in the Middle East.
  • Designed and engineered in Saudi Arabia, the EXOBOT sedan and SUV are the first of seven models CEER intends to launch over the next five years, with designs inspired by the Kingdom's landscape.
  • By 2034, CEER is projected to contribute more than $8 billion to Saudi Arabia's GDP and over $21 billion to the Kingdom's trade balance while creating quality jobs.
  • The Crown Prince said the launch represents a step forward in Saudi Arabia's progression to build an industrial ecosystem and position the Kingdom as a leading regional and global automotive hub.
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Saudi Arabia wants – as reported – to supplement the oil sector in the long term with its own electric cars. The start-up Ceer presented two futuristic models – a saloon and an SUV. Both are to be sold from 2027 and rely on gullwing doors as well as an unusual design without a medium-strut. Five more models are planned by 2030. Behind Ceer are the Saudi State Fund PIF and Foxconn. You can see the video entry above!

·Vienna, Austria
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Lean Right

The first automobile in the country presented a sedan and an electric SUV that will start to be sold in 2027 and reach up to 850 hp

·Vicente López, Argentina
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Lean Right

Ceer Motors, one of the most recent manufacturers on the market, produces futuristic-looking electric vehicles but, curiously, is owned by the world's third-largest oil producer.

·Lisboa, Portugal
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Lean Left

The new firm prepares an electric sedan and SUV with three engines, huge screens and solutions inspired by the identity of the kingdom

·Los Angeles, United States
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Saudi Gazette broke the news in Jeddah, Saudi Arabia on Monday, September 21, 2026.
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