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Saturday Valentine’s Day Sparks a Surge in Weekend Getaway Plans
Couples plan extended Valentine’s weekend getaways with rising travel spending, driven by special packages and milder Southern climates, boosting bookings months ahead, experts say.
- With Valentine’s Day falling on a Saturday in 2026, couples are extending celebrations into weekend getaways across the South, as demand surges for bookings from Feb. 13 to 15.
- Travel experts note that consumers now prioritize experiences, favoring weekends away, fine dining and spa treatments over gifts, while the Southern climate's milder February weather attracts couples.
- At Pier House Resort and Spa in Key West, couples can book packages starting with a 50-minute Swedish massage and enjoy champagne, chocolate-covered strawberries and optional warm stone or CBD oil upgrades.
- To avoid sold-out dates and price jumps, industry insiders say travel advisors recommend booking in January or earlier, as U.S. Valentine's spending reached $27.5 billion in 2025.
- Remitly found that weekend timing encourages extended trips, and travel and dining providers advise booking early to secure availability and manage costs as couples plan weekend escapes.
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20 Articles
20 Articles
Saturday Valentine’s Day Sparks a Surge in Weekend Getaway Plans
As Valentine’s Day 2026 approaches and falls on a Saturday, couples are increasingly turning weekend getaways into the centerpiece of their celebrations, fueling record-level spending on travel and hospitality, according to recent data. U.S. Valentine’s spending reached an estimated $27.5…
Coverage Details
Total News Sources20
Leaning Left1Leaning Right2Center5Last UpdatedBias Distribution62% Center
Bias Distribution
- 62% of the sources are Center
62% Center
13%
C 62%
R 25%
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