SAS reintroduces European Business Class

SAS is Reintroducing European Business Class - ATX Jetsetter

Scandinavian Airlines, better known as SAS, is reintroducing European Business Class onboard its planes. According to the airline, the change is coming as a response to increasing customer demand for premium service. SAS is reintroducing European Business Class due to customer demand. SAS Reintroduces European Business Class The re-introduction of Business Class will help strengthen the airline’s competitive position in Scandinavia and throughou…

SAS (re)introduces business class on European flights

Scandinavian Airlines (SAS) is reintroducing business class on European flights, reaffirming its commitment to premium travel and responding to growing customer demand for elevated service standards across its network. The airline originally phased out traditional business class in 2013, replacing it with the SAS Plus product as part of a cost-saving and simplification strategy. While […]

Scandinavian Airlines Revamps Its Intra-Europe Business Class

Scandinavian carrier SAS has acknowledged that it’s time to align its premium intra-European experience with what peers such as Air France and Lufthansa offer. As of October 1, 2025, SAS will no longer offer its current SAS Plus product on short-haul European flights. This “in-between” offering will be scrapped in favor of a true European-style business class. “While SAS Plus has provided an upgraded experience, it has lacked the recognition and…

SAS reintroduces European Business Class starting October 1

Scandinavian Airlines is announcing a new European Business Class, responding to increasing customer demand for premium service. This new offering ensures a clear and recognizable Business Class product, providing an elevated experience tailored to customers seeking comfort, flexibility, and a higher level of service.   Scandinavian Airlines-SAS Airbus A350-941 SE-RSA (msn 358) LAX (Michael B. Ing). Image: 960462. SAS’ new European Business Cla…

SAS reintroduces European Business Class

Scandinavian Airlines (SAS) has confirmed that it will be reintroducing business class on its European flights, starting October 1, 2025.  The intention had previously been announced by SAS Chief Commercial Officer, Paul Verhagen, in September 2024 during a media event in Copenhagen celebrating the Scandinavian carrier’s accession to SkyTeam.   Although SAS offers business class on its long-haul flights to the United States and Asia, this is not…

Good News: SAS is Bringing Back Intra-Europe Business Class - The Bulkhead Seat

SAS has seen a lot of change over the past year. The founding member of Star Alliance made the jump to SkyTeam and since then has been cozying up with fellow members like Delta, Air France, KLM, and Virgin Atlantic. Today, the Scandinavian carrier announced that it is bringing Business Class back to its intra-Europe flights on October 1st. While this might not seem like much to get excited about, it means that I will once again fly the airline w…