US EditionSapolio’s Millionaire Purchase: How Alicorp Winned the Puja and Changed the Peruvian Market · Global Voices
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San Jorge: So he managed to become the third most preferred food brand by PeruviansAfter revealing Alicorp's plans for a possible closure of the Intradevco plant in Ventanilla, it is remembered that both companies were rivals in its beginnings. However, it was not until 2019 that the massive consumption giant saw an opportunity to strengthen its portfolio with cleaning brands highly valued by Peruvians, such as Sapolio, who belonged to Intradevc…
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