US EditionSanam Goodman and Erin Morris: First it was media agencies. Now Meta’s trying to kill the creative agency. Here’s why they won’t succeed.
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Campaign Brief AsiaSanam Goodman and Erin Morris: First it was media agencies. Now Meta’s trying to kill the creative agency. Here’s why they won’t succeed.
In this punchy op-ed, Erin Morris and Sanam Goodman, diehard creatives from Australian indie agency Young Folks, unpack why Meta’s latest AI-powered ad tools are gunning for creative agencies, and why, despite the tech giant’s best efforts, the human element of creativity isn’t going anywhere. Becau
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