US EditionSamsung brings ads to US fridges for the first time
- Samsung announced a pilot program starting in September 2025 to display advertisements on select Family Hub refrigerators' Cover Screens in the US.
- This update introduces advertisements to specific themes on Samsung’s smart refrigerator displays as a way to create ongoing revenue streams from connected appliance interfaces.
- Users will see ads during idle screen times and can avoid them only by switching the Cover Screen to Art Mode or picture albums, limiting usage options on these premium fridges.
- Samsung described the ads as "personal ads" aimed to enhance services, but many current owners voiced frustration and vowed to avoid buying or using ad-supported models.
- The pilot will last several months and its results will shape future ad strategies, raising questions about privacy and user tolerance for ads on costly kitchen appliances.
52 Articles
52 Articles
Samsung Announces Plans to Plaster Your Smart Fridge With Digital Advertisements
If it's digital, it can have a screen. And if it has a screen, it can show you ads. That's the logic that dominates the electronics and tech industry these days, and it's now coming to bear on an essential household appliance: the fridge. We call it a fridge, but after reading this, you may yearn for the days when they functioned as a mere icebox. Friend of the advertising industry Samsung announced that it will start plastering ads on its Famil…
Samsung confirms it will begin showing you advertisements on your $1,800-plus refrigerator’s screen
It’s not just streaming services ratcheting up the number of ads you’re watching. It’s now your kitchen appliances, too. Samsung will begin displaying advertisements and promotions on the screens of its Family Hub refrigerators in the U.S., the company confirmed to Fortune. “Samsung is committed to innovation and enhancing every day value for our home appliance customers,” a spokesperson told Fortune in a statement. “As part of our ongoing effor…
The intelligent screens present in high range refrigerators were always subject to debate about their real utility. Samsung seems to have found a new and controversial purpose for these panels: the exhibition...
Better to buy stupid when this is the premium experience these days.
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