Samsung SDS Outlines AI Transformation Biz Strategy at REAL Summit
Samsung SDS said 88% of global businesses have adopted at least one AI system, but only 6% saw meaningful profit gains, citing a McKinsey survey.
- On Tuesday at the REAL Summit 2026 in Seoul, Samsung SDS announced expanded partnerships with global AI leaders OpenAI and Anthropic, drawing more than 15,000 participants to drive AI transformation across enterprises.
- Samsung SDS CEO Lee Joon-hee explained the firm's 'client zero' strategy, where AI transformation solutions are validated internally before customer expansion, stating AX 'completely redesigns the way businesses and work are done from the ground up.'
- Lee cited a McKinsey survey showing 88 percent of global businesses introduced AI systems, yet only 6 percent report meaningful profit contributions. Samsung SDS became the first Korean company joining OpenAI's Daybreak Partner Program for cybersecurity testing.
- Expanding into robotics transformation, Samsung SDS partnered with Walden Robotics to automate manufacturing. Joseph Ahn, executive vice president of Samsung SDS' Digital Factory Business Unit, said the firm targets automation demand across manufacturing sites.
- Starting in 2027, Samsung SDS plans to introduce a robot orchestration platform centralizing production equipment control. The company continues identifying new AX opportunities by combining technological capabilities with business expertise from global AI partners.
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Samsung SDS is expanding the scope of its AI Transformation (AX) business from digital to physical manufacturing sites. The company is participating in the ‘Daybreak’ program, OpenAI’s security cooperation framework, as the first Korean firm to do so. On the morning of the 8th, Samsung SDS [held] the ‘Real Summit 2’ at COEX in Gangnam-gu, Seoul.
“While 88% of companies have adopted artificial intelligence (AI) for at least one business function, only 6% responded that AI is contributing significantly to corporate profits. We will support domestic companies so that they do not stop at the stage of simply adopting AI, but generate actual business results.” Lee Joon-hee, CEO of Samsung SDS, stated at the annual event ‘Real Summit 2026,’ held at the COEX Convention Center in Samseong-dong, …
Samsung SDS announces plans to expand its collaboration with OpenAI and Anthropic to realize its ambition of "transforming AI" (referred to as AX) across its entire enterprise system. OpenAI launches a ChatGPT version specifically for teenagers. Microsoft's AI revenue largely depends on its partner OpenAI. OpenAI calls for a "slowdown" on the AI industry.
[NEWSIS] On the 8th, Samsung SDS's "Real Summit 2026" was held at COEX in Gangnam-gu, Seoul, where participants watched a demonstration of RAINBOW ROBOTICS' AI (artificial intelligence) quadruped robot.
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