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Galaxy Lockscreens Can Use AI to Show You in Outfits You Might Want to Buy

  • Samsung and Glance launched an AI shopping experience on June 6, 2025, rolling out to select Galaxy phones in the United States.
  • The feature uses Google Gemini and Imagen AI to generate personalized fashion ads based on a selfie and body details provided by users.
  • This experience shows hyper-realistic images of users wearing outfits from over 400 brands, enabling direct purchases from the lock screen with a tap.
  • CEO Naveen Tewari described the launch as a groundbreaking AI-driven shopping service set to transform the global retail experience, with Glance investing $200 million to advance its development.
  • The rollout will complete within 30 days, remaining fully optional, and may expand to other Android devices through future partnerships.
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Forbes broke the news in United States on Wednesday, June 4, 2025.
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